I’m pretty sure I passed “Lip Product Junkie” about 50 lipsticks ago so it’s no surprise that I get super excited when a new product line comes out–especially one sold in drugstore. Introducing the new ALMAY Color + Care™ Liquid Lip Balm–the lovely blend of shine and nourishment for a perfect pout.
Featured shades, L-R: Just Plum Good, Blooming Balm, Nudetrients, Cantaloupe Cream
The liquid balms come in tube format with a doe foot applicator. It’s a pretty typical delivery system. The lids twist on and off with ease and the tubes are big enough to find in your bag. I like that you can see the shade through the sides and the bottom as it takes the guesswork out of which color you are selecting.
In terms of formula, they have a silky feel on the lips. Thinner than a liquid lipstick, and much less heavy than a lipgloss; they aren’t sticky and they glide on smoothly.
A note to those who see the color in the tube: They are much much less intense then they appear. These are sheer. The color is buildable, but you never have to be afraid of it looking too bright or too scary.
L-R: Just Plum Good, Blooming Balm, Nudetrients, Cantaloupe Cream
My Favorite so far is Cantaloupe Cream. It gives a beautiful hint of peachy coral that is totally summer appropriate. I’d also have to say that Blooming Balm holds a special place in my heart because of the name–I mean, this is after all…ahem…Bloomin’ Beauty. Nudetrients is as the name implies– a nude. It is almost completely clear on the lips. Just Plum Good gives a nice sheer wash of Rosy-plum. It was one of the more pigmented shades I tried.
A bonus? These liquid balms are gluten free and contain vitamin E and avocado oil. They carry a light vanilla essence that disappears on application, but it’s definitely something you will notice when you open the tube.
As a liquid lip balm it does the job well. It leaves lips feeling soft and nourished and gives them a kiss of shine and color. Affordable and hypoallergenic, these balms have a place in everyone’s handbag.
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