My love for a particular brand–Sonia Kashuk, carried exclusively at Target–is well documented. A simple search of my blog will yield many results covering her products. On my frequent trips to the beauty aisles of Target (one might even say I haunt those walkways) I have ogled and subsequently purchased many an item. From brushes to blushes, Sonia Kashuk never fails to impress me.

Speaking of impressed, have you seen some of the fabulous new items out this spring?

Clockwise from left: Illuminating Bronzer, Eye Quad in Fair and Square, Satin Luxe Lip Color in Pink Punch

One thing that really gets me about Sonia Kashuk’s products is the packaging. It’s a drugstore brand presented like a department store one. The magnetic clasps thrill me to no end, and the sleek, clean lines of the packaging further excite me.

One of the stand-outs of her entire range are her eyeshadow quads (of which I have personally purchased seven). Fair and Square is no exception.

The mix of satin neutrals with high-powered shimmers makes the product undeniably versatile. Two of the shades are beyond creamy (the taupe brown and peachy/pink). The pink shade is drier and more powdery, and not my favorite texture of the group. The final shade is actually a cream–a full-on shimmer in the best possible way.

I find all the shades blend easily and work well together. The thing I love about the way Sonia Kashuk does shimmer shades is that they aren’t gritty like glitter, and they glide on smoothly. One thing to keep in mind when working with these types of shades is to apply your eye makeup first, so you can wipe away any possible fallout. The high-shimmer shadow gives you the freedom to apply a bit to your eyes to take your look from day to night without all the mess.

Need further proof? Take a peek at the looks I did with this palette (and the items featured above):

Day: Using the peach shade all over the lids, blended out with the pink and a tiny bit of the taupe in the outer corner, my eyes have definition and are office-appropriate. I also lightly dabbed on some Pink Punch Satin Luxe Lip Color and swept the Illuminating Bronzer across my cheekbones, then finished off with Sonia Kashuk’s blush in Sunset.

Night: To add some drama and flare, I dabbed on a bit more of the lipstick, deepened my eyelid crease with the taupe shade of shadow, put some more taupe near my lash lines, and finally dotted a small amount of the creamy/shimmer shade to the center of my lids.

It’s as simple as that! The ease of use, exceptional packaging and high-quality line-up will keep me coming back for more and more. Sonia Kashuk items can be purchased at Target stores or on the Target website here.

*I was sent these items by Target for review purposes.* However, to be fair, I had already purchased the Fair and Square quad myself last year. πŸ˜‰

BlogHer is also sponsoring a great giveaway for my readers in the U.S. They are giving away a $100 Target GiftCard to one lucky person!

To be entered, tell me: How do you like to take your eye look from day to night?


No duplicate comments.

You may receive (2) total entries by selecting from the following entry methods:

a) Leave a comment in response to the sweepstakes prompt on this post

b) Tweet about this promotion and leave the URL to that tweet in a comment on this post

c) Blog about this promotion and leave the URL to that post in a comment on this post

d) For those with no Twitter or blog, read the official rules to learn about an alternate form of entry.

This giveaway is open to US Residents age 18 or older. Winners will be selected via random draw, and will be notified by e-mail. You have 72 hours to get back to me, otherwise a new winner will be selected.

The Official Rules are available here.
This sweepstakes runs from 6/4 to 6/30.
Be sure to visit the sponsor’s brand page on, where you can read other bloggers’ reviews and find more chances to win!

112 responses to “Day to Night with Target Beauty (and a Surprise! Giveaway)”

  1. Lovely look and those items look very nice!

    Entering the contest: To take an eye look from day to night, I actually remove it all and start fresh! I don’t like adding makeup on to makeup.

  2. Maggie says:

    The finishes in that palette actually remind me a bit of the way the Tom Ford palettes are done. I’ll have to scope out more SK stuff next time I’m in the US!

    Day to night: the simplest thing I do is line my waterline with a black or dark brown pencil, and add some smokiness to the outer corner. Takes the look from clean and neutral to sultry with one product.

  3. You have such fantastic taste. I love that shimmery shade!

    For my contest entry: To go from day to night I like to add a darker shadow to the outer corner and crease or some dramatic winged out liner. Or both if I’m feeling saucy. πŸ˜‰


  4. Julie Flores says:

    To take my look from day –> night I tend to play up my eyes OR completely redo them all together. I don’t typically wear mascara during the day, so that is a must add for a night time look… and I smoke it out using my fav Naked 2 pallette! πŸ™‚

  5. Holly says:

    Yay for Target! I love going to their makeup section as well! I would say to take my look from day to night, I rim my eyes with eyeshadow instead of eyeliner… it makes it look like there is more of a “cloud of color”.

  6. MelodyJ says:

    I like mascara for day and add eyeliner for night.


  7. Melissa says:

    Very pretty look, and I love your blog!

    To take my look from day to night, I usually just freshen things up a bit. I add more blush and eyeshadow, then I add more liner, smoking it out a bit. I usually just wear lip balm during the day, so for the night I’ll be daring and add some pretty gloss. Thats it! πŸ˜‰

  8. Lisa Brown says:

    To go from day to night: add a deeper shadow color to the crease, higher shimmer to lid, apply lashes, more mascara, touch up eye liner with black or deeper colored liner.
    frangiepani at hotmail dot com

  9. Lisa Brown says:

    tweet –
    frangiepani at hotmail dot com

  10. Alex says:

    Love the look and I hope I win!

    I also tweeted for an extra entry:

  11. Mami2jcn says:

    For daytime just use mascara, and for nighttime add eyeliner and eyeshadow.

  12. Mami2jcn says:


  13. Victoria says:

    I like taking some dark brown of black eyeshadow and smudging it in my outer V, using a brighter or darker lipstick, and applying more blush and highlighter to make the look more dramatic

  14. Ashley H. says:

    I add a darker shadow to get a smokey eye look.

  15. Edna Maldonado says:

    I love to shop at target thanks for the giveaway!

    Day to Night makeup: Usually I just go a little heavier on eyeliner and mascara, a littler darker on shadow but not too smokey .

    I twitted bout the giveaway here:

    Good luck everyone!

    Edna Maldonado

  16. Alison says:

    For me, going from day to night is all about adding glitter!

  17. Krystal says:

    Those shadows look beautiful! I have yet to try SK makeup other than some lippies and a concealer.
    I’m definitely entering this one! Let’s see, I usually keep a mini angle brush and a matte black eyeshadow in my purse so I can easily smoke out my eyes and add some darkness to my lash lines. I also keep a bright red/pink/fuchsia lipstick and gloss in my purse because my night makeup always includes a bright lip πŸ™‚

  18. During the day, I only line my upper lashline. But for night, there’s really nothing like lining all around your eyes with a black liner then smudging it out like crazy with a q-tip to get a sexy, smudgy, effortlessly cool lived-in eye.

    PS: I LOVE Sonia Kashuk. I have most of her brushes and other items, but only one of her quads πŸ™ I am definitely running out to get this one though. The colors are AMAZING together and scream summer to me. Plus, it’ll work really well with my coloring

  19. courtney b says:

    false lashes, a smoky eye and extra glitter pigment:)

  20. Kris says:

    To go from day to night I usually add a dark e/s to the outer v, dramatic liner, falsies and a brighter or vampy lipstick.
    I tweeted

  21. Rai says:

    I like to take my makeup from day to night by adding black in the outer-v and wearing a bolder lip color.

  22. Amanda Sakovitz says:

    darker eyeshadow and more bronzer!

  23. Elena says:

    I don’t wear eye make up during the day, but use mascara and eye shadows at night

  24. Xero says:

    I actually don’t go out at night very often. The times I have, I shower beforehand, so I start over with my makeup.

  25. Calli says:

    I’ll add some black eyeliner and a bit of shimmer is a must!

  26. Valerie C. says:

    To go from day to night, I like to add a deep shade to the crease and highlight below the brow and inner corners.

  27. Dovey says:

    Hi Danielle, These colors look wonderfully bronzey-peachy-awesome for the current season! To get from Day to Night, hmmm… I think it usually involves a slightly deeper shade in the crease, a reapplication of eyeliner and mascara if necessary, concealer, some shimmer…. and I think that’s it!

  28. grlnxdor says:

    For day to night I add another couple coats of mascara and use a powder highlighter across the tops of my cheekbones.

    tjbladl at charter dot net

  29. Sarah says:

    In the day I wear a very fine line of eyeliner on my top line, but nothing on my bottom. At night I thicken up the top, maybe add a cat eye, and add to my water and bottom lash line. Plus, I’ll use more dramatic colors.

    Great giveaway!

  30. Amy Tong says:

    To transform my eye makeup to go from day to night, I usually add some glitter or shimmery color to my shadows. Or add a deeper/darker color above my eye liner.
    Amy [at] utry [dot] it

  31. Amy Tong says:

    tweeted about this giveaway:
    Amy [at] utry [dot] it

  32. to take a look to night, i usually smoke it out with a darker crease/outer v color or add black kohl liner heavily πŸ˜€


  33. Judy B. says:

    A little more dramatic color and some sparkle

  34. Larie says:

    To go from day to night, I think it depends. If I shower first, I start fresh, which makes me feel better, anyway. But sometimes I’ll go straight from day to night, so usually I just emphasize things more strongly – darker crease color, more liner, maybe even mascara. And then I just freshen up existing color (if it’s faded) or add a glitter liner on top of my black.

  35. MerelyMarie says:

    I don’t wear makeup much, but I love Sonia’s A powerful Punch nail colours!

  36. Tina M says:

    I use mascara and eyeliner

  37. I usually use natural makeup during the day(browns, golds)
    but at night I like to add color – purple, pink, and heavy eyeliner!

  38. Vanessa says:

    How do you like to take your eye look from day to night? I usually wear pretty neutral looks during the day, and when I go to work. But when I go out at night, I like to add a fun color lipstick, and a tad bit more eyeliner to my upper lash line. Definitely more mascara (as I am a mascara freak, hehe). Also, depending on my mood, I like to use Mulch from MAC to create a smokey-ish look! Gorgeous color πŸ™‚

  39. anash says:

    i like my eyes to have adewey look in the night! Thanks for a super giveaway!

  40. anash says:

    Thanks for the chance to win!
    email: anashct1 [at] yahoo [dot] com

  41. Carrie says:

    Light brown eyeshadow during the day and black eyeliner at night!

  42. cw says:

    I go for a single neutral shade during the day and a smokey eye at night

  43. Love Sonia Kashuk too, her lipglosses (the ones that come in rectangular tubes) are great. I add some black liner on top of whatever I’m already wearing (lazy beauty foreverr), and then swipe on some red lipstick. Thanks for the giveaway! πŸ™‚

  44. anna says:

    Day to Night: I wear a heavier eye look. Darker shadows, lots or eyeliner and tons of mascara.

  45. Hannah says:

    Gorgeous! All you need is a swipe of liquid eye liner and you’d be good to go for night!

  46. Kristi says:

    To take my eyes from day to night – I darken the colors a bit, intensify my liner & add a few more lashings of mascara!

    I really like the color of the lipstick! It looks very fresh on you.

  47. steph says:

    what a cute headband! i add liquid eyeliner.

  48. Jessie C. says:

    I usually wear mascara and eyeliner during the day, add glittered eye shadow at night.
    tcarolinep at gmail dot com

  49. Denise L says:

    I like to add a smoky eyeshadow to the corners of my eyelids and use a super lengthening mascara.

  50. Autumn says:

    I like to add a little (or a lot) of eyeliner and a little more sparkle to my eyes for night. That is if I ever went anywhere fancy at night πŸ™‚

  51. Melissa says:

    I love target! The closest Target is an hour flight from here. But I get to go a few times a year. I can spend forever in that store. I love the makeup aisle so freakin’ much.
    For my entry: I’ll add a darker top liner, sometimes extending it to create a wing. I’ll also add a shadow from lash line to crease that has a lot of shimmer to it. Another coat of mascara…. And I’m set to jet! Thanks!

  52. don’t wear eye makeup-dry eyes
    Thanks for a chance to win and have a great day!

  53. Katherine says:

    I don’t wear a lot of eyeshadow, so usually to take my look from day to night I just pile on some more eyeliner and mascara. πŸ™‚

    kchorn (at) gmail d0t com

  54. Erika says:

    I use eyeliner and a deeper shade.

  55. Annette says:

    I line my waterline and/or add some dark shadow to the outer corner and crease.

  56. I like to have a simple 2 color eyeshadow color on my eye in the day, then take a black or brown and put it in the corner v of my eye and make it into a smokey look! then adding a white shimmery cream eyeshadow to my tearduct and brow bone!

  57. Shannon Schulte says:

    I add a little eyeliner and shimmery eye shadow!

  58. Wynell says:

    To take my look from day I use a dark shadow, then line my eyes with black eyeliner and add some highlighter to my face.

  59. kysbel samaniego says:

    To change my day eye make up to night I just add eyeliner since I simply wear mascara most days πŸ™‚

  60. Rachel says:

    I’m dying to get my hands on that bronzer! It’s so lovely!! πŸ˜€

    I’m pretty simple, so to take my look from day to night, I usually just add a coat or two of mascara and intensify my liner/shadow. Add some lipstick and refresh my blush and I’m ready go to!


  61. Kelly says:

    To take my look from day to night, I usually add a bit more eyeliner and a darker shadow in the crease to get a more smoky look! Keeping it simple!

  62. Molly says:

    Usually if I wear make up during the day, it’s a as simple as mascara and lip gloss. If I go out at night I usually wash my face and put on concealer, eyeshadow and some blush in addition to the usual mascara and lip gloss.
    If it’s winter, I sometimes add eyeshadow to go out at night. I’ll use a medium tone for the lid and something more sparkly next to the lashline. (I got the idea from watching Gossip Girl!)

  63. LAMusing says:

    Daytime I just use a hint of neutral shadow, so for night I add liner and mascara

  64. norma says:

    For day I use eyebrow pencil and mascara. At night I add eyeshadow.

  65. Rebecca Graham says:

    I use eyeliner for nighttime.

  66. Deanna G. says:

    I use darker eye shadow & more mascara.

  67. Gina M Maddox says:

    At night I add more liner and mascara, and I am not afraid to use bolder colors on my eyelids. Thanks for the chance to win!
    gina.m.maddox (AT) gmail (DOT) com

  68. Gina M Maddox says:


    gina.m.maddox (AT) gmail (DOT) com

  69. Kerry says:

    I like to put on some sparkle eyeliner at night.

  70. I add more liner to both top and bottom! πŸ™‚

  71. maria cantu says:

    I like to add extra eyeliner.

  72. The darker color that I use for highlighting in the morning goes on my lid for an evening look. I use the lighter color–previously on my lid–beneath my brows for highlighting.

  73. Ellie W says:

    To go from day to night I will apply a little darker eye shadow, more eyeliner, and a touch more mascara.
    Thanks for the giveaway!
    eswright18 at gmail dot com

  74. Jacquelyn says:

    I wash my daytime makeup off and do my nighttime makeup mainly using teals, purples and grays for eyeshadow and use either a neutral blush or a pinky coral blush.

    I also tweeted the giveaway!:

  75. Julie says:

    For a night look my daughter retouches her mascara and adds a eye shadow that brings out her brown eyes or outfit. Her favorite brand to use is Loreal.

  76. Debra F says:

    I use bronzer lightly all over but I leave my eye makeup the same

  77. Jammie says:

    I usually just wear eyeliner, which is both my day and night. sweepmorey at gmail dot com

  78. angie lilly says:

    I hope this will still be OK for my mandatory comment. I don’t wear makeup, so I never have this issue and would not know what to even say to answer that question. LOL Sorry!

  79. Tabathia B says:

    I only add eyeliner

    tbarrettno1 at gmail dot com

  80. Sarah L says:

    I only wear eye shadow about twice a year when I perform with my chorus and I like a bit of sparkle.
    Thanks for the contest.

  81. sy says:

    I don’t wear makeup on normal days, for parties I put on peachy shade. Those shades look nice, thanks for the review and giveaway.
    songyueyu at gmail

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