I haven’t tried many products from It Cosmetics, but everything I have tried has been nice, even reaching must-have status (their bye-bye under eye concealer is amazing). I kept seeing video after video on the new Naturally Pretty palette they released. At first I was uninterested. I have so many neutral palettes and it takes a lot to interest me in yet another version of the same colors.
It wasn’t until I swatched it in person at ULTA that I knew I had to own it. It was a little hard to track down as all of my nearby ULTA stores were sold out. I was lucky enough to come upon a 30% off coupon for the It Cosmetics website and promptly placed an order.
The packaging is simple; a blush-toned velvet with gold writing. It’s classy, and unassuming. I do have to say that I don’t care for the velvet. It attracts dust, dirt and fuzz.
The palette contains 14 shades of matte neutrals and one transforming pearl shade that you can layer over the other colors to give them a pearl sheen. I like the concept, but it’s not what drew me to the palette.
The shades are absolutely buttery. They are silky, smooth and highly pigmented. The odd and most amazing part is that for how creamy and pigmented they are they don’t produce a lot of powder or fall out. They blend so well on the eyes and it’s easy to create pretty much any kind of look from the most natural to full-on dramatic.
Swatches L-R (natural light, no primer): Sheer Joy, Love, Soft light, Sunrise, Warmth, Sunset, Soulful, All Heart, Mocha, Java, Violet, Iconic, Midnight, Noir, Transforming Pearl
The quality and value are both impeccable. It’s worth tracking down. I’m glad I finally caved and swatched it in store. If I hadn’t I would have missed an amazing gem of a palette. It retails for $42 at ULTA and It Cosmetics. I highly recommend this one!